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How attribution works

The thread from the post to the bank

Every Wenzaa link you share, and every DM your automations send, carries its own thread. Wenzaa follows it through the tap and the checkout, so a sale arrives with the post that sent it.

An example, followed all the way
  1. You postReel · glass skin routine14 Aug, 7:12pm · shop link in caption
  2. They tap412 taps, 68% from LagosPeak 8:40pm
  3. They pay34 orders in naira29 transfers, 5 cards
  4. It lands₦510,000 in your wallet15 Aug, 3:41pm
Example: traced to one reel₦510,000Counted from the orders that came through that link, not modelled.
What each thread records
Which link or post sent themWho tapped, and from whereDMs that led to a saleThe money that settled
How long a thread stays open30 daysFrom the tap to the sale
Who gets the creditThe last tapNever split, never modelled
What carries a threadYour links and DMsPlus any link with UTM tags
The honest bits

Where it can't see

Attribution is only as good as the link. Here is what that means in practice, so nothing surprises you later.

Someone screenshots your price and pays you directly

That sale never touched a Wenzaa link, so it isn't traced. It's still your money; it just won't appear against a post.

They see the reel today and buy next month

A thread stays open for 30 days. Past that, the sale counts but the post doesn't get the credit.

Two posts both sent them

The last one they tapped gets the credit. We don't split it: a number you can act on beats a number that's technically fairer.

They typed your page address in themselves

The sale shows under "No particular post" rather than a guess. We'd rather show you the gap than fill it in.

Post tonight. Know by morning.